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We have already hit 2020 and its time to review our website and make important changes to it. A website is essentially a hub of all your marketing strategies as every advertising campaign to increase online traction converges into it. 

Today, in this post, we are going to discuss some of the most important developments you can incorporate into your business website. So, without wasting any more time, let’s get started!

Make it Responsive and Mobile-friendly

Did you know that more than 50% of the present online traffic comes from mobile devices? It’s true that modern-day consumers are looking for the services and products online using their smartphones and tablets. What this means is that your business website should be functional on all devices and formats. One way to do this is to analyze traffic on the basis of devices and then using heatmap analysis to find which device is performing the worst. Ensure that your website has modern and mobile-friendly design so that your target audience can enjoy a hassle-free user experience on your website.

Boost the Page Speed

The attention span of online users is only getting shorter. We even have heard that the attention span of an average human being is less than that of a goldfish. That means you have a very short amount of time (a few seconds) to make a long-lasting impression on your potential customer. Your website should be optimized for speed by taking consumers with a slow internet connection into consideration. Google and other major search engines take page speed into consideration while ranking websites for a keyword. Therefore, it only makes sense to boost the speed of your website so that Google doesn’t push you down on its SERPs (Search Engine Result Pages).

Ensure Security and Privacy

Google gives a lot of attention to its user’s security. It takes security into account while ranking websites as well. So, the best thing you can do to your website is install the most secured protocol – HTTPS. You must have heard about HTTP. Well, HTTPS is HTTP with more secure encryption. It means that visitors to a website will be more secure and will not have to deal with issues that can hamper their secure user-experience. Also, we highly recommend you to provide the visitors with privacy policies so that they know what they are going into.

Have Clear CTAs

While you are doing your best to run effective online marketing strategies to drive traffic towards your business website, there will be zero conversions if you don’t have the right CTA (Call-to-Action) buttons placed on it. CTA is something that drives the visitors to take an action on the website. Without it, your visitor will get confused and bounce off the page. To have clear CTAs, you will need to do research on user behavior to understand what kind of contrast and content will they prefer clicking on. Also, you can run heatmap analysis to check if your CTAs work the way you want them to.

Publish Reviews and Testimonials

There is no other marketing technique that works better than word-of-mouth. This marketing technique spreads the word out about your business like fire in a jungle. Reviews are a reflection of your services. They tell how good you are at what you do and what your potential customers can expect when they do business with you. Therefore, you should have a dedicated section on your website that has all the positive reviews and testimonials about your service. This section should be placed upfront so that the visitors realize that they are dealing with professionals. 

Search Engine Optimization

Search Engine Optimization is more important in 2020 than ever before. SEO is all about helping websites to rank higher. Yes, it is important to create high-quality content on a regular, but without spending time researching relevant keywords and integrating them into your content, you will just not be able to answer the doubts and questions of your target audience. SEO focuses on optimizing your website for performance and also helps optimizing your content for Google rankings. Therefore, keep investing in SEO and always look out for algorithm updates published by the search engine giants.

Email Signups Feature

Email, we believe, is one of the safest and most successful form of marketing. This is because every other means of marketing is dependent on some or the other variable. Email, however, is going to stay for long and one should optimize their website to run an effective email marketing campaign. One way to do that is by installing an Email Signup feature that asks the visitors to enter their email address and subscribe to your newsletter.


There you have it. We have mentioned the 7 changes you need to incorporate into your business website in 2020. These changes are important as these provide your website a foundation to build on other major website development trends coming our way in 2020 and further. Let us know what you think about these changes in the comment section. We’d love to hear you out! 

If you are interested in learning how Volcano Digital Marketing can help you get more sales from your website and online presence, contact us today