PPC – PAY PER CLICK ADVERTISING

PPC (Pay Per Click), also known as SEM(Search Engine Marketing), or Paid Search, is one of our specialties. Pay-Per-Click ads shows relevant ads to people already online searching for keywords related to your product or service on Google, Bing or Yahoo.

When people search for a specific term, your paid ad appears on top of the non-paid organic results. You are only charged when someone clicks the ad.

CERTIFICATIONS

Everyone that works on the campaigns is certified by Google for both Google Adwords and Google Analytics, as well as being certified for Bing Ads. Volcano Digital Marketing is proud to be a Google Partner.

OUR PROCESS

Keyword Research

We start by doing detailed keyword research to make sure that we have all of the relevant keywords covered. We continue to monitor the performance and adjust the keywords based on the results. We continue doing some research to look at other potential keywords that could be successful.

Page Optimization

Whether you currently have landing pages, or need to have landing pages created for the campaigns, we will make sure that the pages are optimized for the campaigns, and that the user experience on the landing page is as good as possible, so that the visitors can be converted into paying customers.

Ad Creation

After the keyword research is done and the landing pages are ready to go, we create effective ads that are customized for the campaign and landing page.  We constantly test the performance and add more ads for A/B testing, so that we are constantly bringing in the most ROI for our clients.

Monthly Reporting

In the beginning of each month, we send a detailed report that shows how the performance was in the previous month based on information from Google Analytics and Google Adwords. The report can contain as little or as much details as you want. We could discuss paid ads all day, but if you prefer the key highlights, we can send you a personalized report based on your needs.

PRICING

At Volcano Digital Marketing we believe in transparency. That is why we list our prices on our website.  We take pride in being honest people that care for our clients. We do not charge any mystery fees on top of our website prices or monthly digital marketing fees,  and you can see exactly where the money is being spent.

One-Time setup fee for PPC: $500 – 2,000. Based on number of initial landing pages and campaign complexity.

PPC PACKAGE 1

Starter Plan
$500 PER MONTH
  • 1-3 Campaigns
  • Campaign optimization
  • Keyword optimization
  • Ad management & testing
  • Landing page testing & development
  • Extension development
  • Monthly reporting

PPC PACKAGE 2

Pro Plan
$800 PER MONTH
  • 3-9 Campaigns
  • Campaign optimization
  • Keyword optimization
  • Ad management & testing
  • Landing page testing & development
  • Extension development
  • Monthly reporting